Training & Services

We work directly with upper management to assist and advise them in making important decisions regarding the touring and on-boarding process. Every element of your new member's experience is evaluated from the initial front desk greeting, to how membership staff conduct interviews and tours, to what fitness staff do during the member's first appointment.

Our work with management includes: secret shopping, developing program brand strategy, creating internal promotional material, developing best practices, creating effective automated communications & marketing pieces, and establishing expectations and methods of accountability.

Developed specifically for your frontline staff, we share valuable strategy on improving conversion rates from guest to member. While the motivation behind driving membership may differ between commercial health clubs and non-profit organizations, the need for membership remains the same. Our staff are experts in identifying pitfalls in the touring & sales process and can train your staff in a hands-on approach to develop and improve their skills.